Speak To Your Dad Day

Word association

Working with given words we thought of as many words or images which could be connected to the word, we were asked to think of the word in different situations to gain as many associations as possible, this was a good exercise to think 'outside the box' quickly.

Communication

Food Talking mobile phones computers

email newspapers books magazines

price lists menus colour listening

braile morse code sign language dancing

acting singing signaling miming

smiling gifts flowers writing

body language expressions clothing T.V

internet radio billboards car horn

bell eating waving walking

moving sound music weather

clock photographs smoke hydroglyphics

drawing sea sonar animals

whistling clothes footprints handprints

shorthand typing tapping sound

water knocking heat/cold shouting

loud/quiet voicetone screaming laughing

crying touch smell mail

telegraph letter stamps numbers

alphabet language microphone instruments

teletext images symbols design

Difficult

Relationships algebra patience diet

caring addiction planning confrontation

listening communication family working

understanding time management waiting disability

being ill abuse arguing emotion

self control making decisions guilt motivation

change pleasing everyone money future

organising multitasking helping sign language

understanding learning new tasks new language

Father

Responsibility finance role model work

provide strong dedicated admire

leader decision maker strict protecting

chauffer fixer helper advice

care hero walking driving

cooking holidays cycling cars

gardening mechanic policeman builder

unreliable football DIY making

Hybrids

Using words chosen from the father and communication lists we made hybrids to

visualise an alternative image than would be visualised if the words were taken in

there original context.

(Father) (Communication)

Dedicated Instrument

Hero Weather

Car Smiling

Football Dancing

Builder Sea

Leader Bell

Protecting Clock

Finance Eating

Advice Smoke

Strong Miming

Speak To Your Dad Day advertising campaign

We were asked to generate rough visuals to advertise a 'Speak to your Dad' campaign

for Age Concern.

Using dad doing embarrassing things but in a humorous way

Time to talk to Dad? jokey slogan to encourage communication

Could be used in different scenarios

Quite literal poster idea, shouting through a megaphone to attract dads attention

Idea for a TV advert

1. General family breakfast

2. Dad rushing out of the door to work

3. Child sitting sadly at window

4. Child looking in a shed for a rope

5. Dad running for the bus

6. Child chasing dad and lassoing him

Aim is to show families to slow down and communicate with each other

Poster idea - using child/adult in unusual situations, eg: underwater, in space, in the dessert

To give the idea of being able to talk to Dad wherever you are

Poster idea to show a jokey image of dad gagged and child talking to him

The idea of sometimes having to listen

Could be used either as a poster or as an actual ad campaign

Using the image of a football scoreboard to simply say 'Talk to Dad'

A literal poster to show child shouting through microphone into dads headphones

To suggest that you should make time to talk and that there are alternative ways to communicate